Chiara Ferragni is a 26 year old Italian fashion blogger who spreads her wisdom of fashion and the world’s latest trends on her blog and Instagram account. She started her fashion blog called The Blond Salad in October 2009, which now has 110,000 views daily. She posts a look every day and often times they coincide with the city she is exploring at the moment. In the past months, Ferragni has traveled around the United States in Los Angeles and New York City, but also has posts from Yucatán, Mexico and at her home in Milan, Italy. The name of the blog is supposed to describe her hair color and her eclectic mix of posts. On The Blonde Salad, Ferragni uploads a photo of her outfit that day and describes what she chose and often tells an anecdote about her day. Ferragni writes every post in both English and Italian, but the easiest way to get a daily dose of her fashion knowledge is to follow her Instagram account @chiaraferragni.
Ferragni is a social media sensation because of her knowledge of fashion and quirky posts. She has 1.9 million followers on Instagram and one look at her profile page can explain why. Her followers can keep track of where she is traveling, see personal photos of her and her adorable dog, and enjoy her “selfies”. Ferragni’s fan base identifies with her because she is an everyday Italian girl who has gained praise and acknowledgment in the fashion industry by sharing with the world the things she loves. Ferragni may be seen wearing expensive designer clothes, but the looks she creates can still inspire people with any budget to create poised and fun outfits. An iconic outfit of Ferragni’s, which is perfect for a day out in Florence, is to pair skinny jeans with a nice blouse and a leather jacket. She often adds a pop of color whether it is on her shoes, bag or jacket. As the weather starts to warm up in Florence, readers can adopt her classic spring or summer outfit—a dress. It is true that the right dress is the perfect way to instantly have a put together and attractive outfit. Ferragni’s simplicity, yet the bold statement her outfits make, is something to aspire to while in Italy. She is not often flashy, but her looks will catch the eyes of people who admire her style and it is easy to use Ferragni as an inspiration for everyday outfits.