Made in Italy Italian Luxury
I believe that the founding elements of the “Made in Italy” concept derive from a complex set of values, that come across as a dynamic and evolutionary synthesis. Italy, and therefore, indirectly the Italian product, undeniably finds its objective appeal in an evocative influence on everything that concerns it: history, art and architecture created over the centuries, culture and elegance, its geography and its people. Last but not least: the intergenerational productive competence of its artisans. Although with a certain delay, the Italian legislator seem to have become fully conscious of the extreme value and relevance, also on a strategic-business level, of what so inherently represents “Made in Italy”, as much as the current urgent need to safeguard and enhance quality Italian products. In that regard, it must be noted that, over the past ten years, numerous interventions have been made on this subject.