LUISAVIAROMA & Firenze4ever The January 2016 edition theme is Tech Dreamers
It is almost a tradition for the fashion brands from Florence to give back to the city where they were born. While Gucci’s leather goods, shoes and ready to wear are 100% produced in Florence, Luisaviaroma came up with a different approach: bi-annual events for bloggers, brands and media influencers to come together in Florence to brainstorm and create new ideas. The project’s name is “Firenze4ever” and its purpose is to promote the city from a fashion perspective. Organized for the first time in June 2010 to celebrate Luisaviaroma’s 10 years online presence, Firenze4ever is hosting its 12th edition in January 2016. Taking place in January and June, they set the start of the Fashion Week seasons and present the new collections of the main fashion designers. Each event is divided into two sections - a style lab and a party - and has a specific main theme inspired by a selection of the season’s best pieces. The January 2016 edition theme is Tech Dreamers.