It is known that January in Florence is one of the most awaited moments by fans and professionals of the fashion business, when the events of Pitti Immagine take place and the city looks different; it is indeed different, overwhelmingly invaded by characters of style, sometimes a more than experimental one, to which you cannot remain indifferent while walking down the street. You can simply notice it: “it is Pitti” as usual! You will find a colorful and very lively city, many events and initiatives to be involved in, and which will not fail to intrigue. On this note, you will discover a lot of articles dedicated to fashion and shopping in Florence in this issue of Florence is You!, many advices and genuine tips to learn from, about places, exhibits and not to be missed monuments, sophisticated boutiques where you can, why not, allow yourself a beautiful gift and the best restaurants that represent the city’s landmarks, where you can create a great memory and experience it again for the upcoming Valentine’s Day.