The initiative BITE INTO FLORENCE organized by Florence’s Chamber of Commerce, successfully continues with the promotion of typical DOP and IGP products among the foreign students that frequent the universities for foreigners in Florence. There are five schools that already accepted the proposal of the Chamber, realized in collaboration with the Consortium for the protection of wines Chianti and Chianti Classico and Extra Virgin Olive Oil Toscano IGP. The tasting sessions realized in the last few months led by professional olive oil tasters and sommeliers, have enabled students of Richmond University, New York University, Florida State University, James Madison University and Scuola Leonardo da Vinci, to learn more about two local products of the Florentine territory, the oil and the wine. During the tastings, and with the help of slides and films, practical information were given to the foreign students on how to distinguish the positive and the negative characteristics of the products, in order to understand the information on the labels, what they mean, for example, the name “reserve” or “bottled at the source”; more than that the students are also given flyers with more information about the cultivation of the product and its varieties. So, a series of “instructions” are given out in order to allow the student to appreciate these products without abuse, particularly when it comes to alcohol products.